Grantham College heads to Alton Towers

Grantham College students get a taste of the tourism industry with a trip to Alton Towers

Thursday 11th October saw 6 Business studies students and 20 Travel and tourism students from Grantham College attend an ‘Exploring Business’ seminar at the prestigious Alton Towers. There were approximately 150 students in total at the event.   Alton Towers which is part of the Merlin Entertainments group who are 1st as an Entertainment provider in UK and Europe and 2nd in the world behind Disney who is number one.

Our students got to explore all the products and services that Alton Towers provides as well as gaining an insight into their target market and USP. Students were also given a look at ‘Merlin Magic making’ and ‘Fantastical Escapism’ – two things that Merlin Entertainment prides itself on.  The Head of Brand Marketing spoke to our students about her career path, how she obtained her role as well as her responsibilities and daily challenges that she faces. 

The students had the chance to ask questions and were then set a task to come up with ideas for Scarefest 2019. Danielle Gladston (Year 2 travel) won with her idea wearing Virtual Reality Headsets in one the Scarefest mazes, where the room layout would match the VR visual, and scary images would jump out. Her prize for winning was two fast track tickets for her and a friend.

In the afternoon the students were allowed to spend their time exploring what the park had to offer. The students loved the day and it was a huge success with some great insights into the tourism industry.

Travel and Tourism Course Leader, Renee Bellamy stated “The day really benefitted our students. It gave them a fantastic insight into the business and daily operations of Alton Towers. The knowledge they gained from the talk and by experiencing the park covers a variety of units on their course – Marketing, the business of travel and tourism, customer service and visitor attractions, not forgetting employability, finding out about possible careers within a Global company! A huge thanks to LincHigher who funded the coach and allowed our students to experience a seminar from a great company.­­­­­ ”