Digital Marketer Apprenticeship Standard (Level 3)

Individual employers will set the selection criteria including relevant qualifications and experience. The apprentice is likely to be required to demonstrate an aptitude for functional maths and competence in written and spoken English.

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Learning happens in a variety of ways: in the workplace; with an assessor; as 20% Off the Job (OTJ) training; and independent study. The course requires a high level of commitment and flexibility. You will be encouraged to experience a wide range of roles and responsibilities. As well as creating a portfolio of work using digital technologies, you will also develop important life-skills such as time-management and effective team-work.

This course should be completed within 18 months.

Typical job roles:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.